Toshiba: Leading Innovation

Animated Style Demonstration

We helped Toshiba Australian and New Zealand corporate division to produce a communication strategy, which included two videos one in animated style which demonstrated the vision of a new product and service of a new point of sale technology. We adopted a storytelling technique that described a 'love story' between Aaron (the retailer) and Amy (the customer of the future). This story device enabled ease of explanation of the new technology that was shown at conferences, events and trade shows and produced compelling evergreen content for one of information technologies.

Leading Innovation"I worked with Gareth over an 18 month period to develop a strategy around using video to introduce the newly formed Toshiba Global Commerce Solutions company and its Together Commerce message to Australia and New Zealand. 

The videos were very well received and did a fantastic job of building the new brand within our market. I thoroughly enjoyed working with Gareth and was delighted by his creativity and ideas, combined with really getting to understand what I was trying to achieve."

Carol Benton General Manager, Australia and New Zealand. Toshiba Global Commerce Solutions

Toshiba Together Commerce